SMG Event Branding

CHALLENGE
Service Management Group (SMG) hosts two annual events that provide learning and networking opportunities for clients and prospects. These conferences needed personalized promotion in order to engage the right audience and provide interesting information that would compel busy executives and researchers to attend.

SOLUTION
We began by branding each event, based on the keynote speaker's topic as well as the overarching theme of the conference. A graphic treatment was incorporated to provide visual continuity between minisite, signage, powerpoint presentations, binders, and other materials. For SMG Forum, a series of email invitations provided insight into speakers and their topics.

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