KCCC Pink Fountains Event Coordination and Branding

CHALLENGE
Kansas City Cancer Center (KCCC) wanted to recognize Breast Cancer Awareness Month in a way that was befitting their image as a community cancer partner. Pink Fountains was born, here in the "City of Fountains," as a way to bring attention to the disease, generate action from the public, support KCCC’s position as a local provider of world-class cancer care, and champion the hard-fought battles of cancer patients and survivors.

SOLUTION
A kick-off event was scheduled for the city's main public fountain on the Country Club Plaza. At the event, several VIP guests and cancer survivors poured bottles of pink dye into the fountain, thereby turning the water pink. The same “dying of the fountains” occurred at different sites throughout the metro and surrounding communities on the same day. They were "re-dyed" regularly so they stayed pink for ten days. Our event planning included coordinating the participation of the different communities and fountain sites, creating a footprint of the outdoor event space, producing a televised presentation complete with stage and sound, handling details like food and beverages, giveaways, a radio remote and pink fire trucks. We produced event signage, staff and volunteer buttons, banners, advertising, water bottle labels, posters, flyers and premium items for giveaway. Our photographers documented the event and we followed up with pink ribbon thank you notes to participants.