HNTB Cross Platform Publishing
TCD has provided design, art direction, and production supervision on HNTB’s award-winning Designer Magazine for years, including a major redesign during the rebranding of HNTB Companies. When the firm decided to add electronic distribution to the mix, TCD was enlisted to research, evaluate and present options.
After exploring a variety of digital, PDF and flipping book options, TCD turned to an interactive solution that allows rich media content in the form of slide shows, videos and audio clips. After developing the HNTB Publications app, we designed a mobile-optimized version of Designer Magazine for iPad and iPhone. With the addition of rich media and interactivity, the user experience was vastly enhanced, not to mention the improvement in mobility for the reader.