Académie Lafayette Brochure
This public charter school had a perception problem: people did not understand the charter school concept or the school’s need for funding. While explaining the inherent financial challenges of the school and the concept of language immersion, we also needed to communicate test scores, dollar figures, and historical statistics. Most of all, we wanted to put the children and teachers front and center.
With beautiful photography provided by Jeremy Parsons, we focused on large images to create a mood befitting the incredible energy and passion at Académie Lafayette. Copy was kept short, direct and informative. Facts and figures were arranged in a fresh grid design that offered even more opportunities to show off the students, teachers, and fun environment.
The Académie Lafayette brochure was a big winner at the 2012 NonProfit Connect Philly Awards, winning first prize in the Informational Brochure category, as well as Best in Show in campaign with Académie Lafayette’s video, produced by Mile Deep Films.