Académie Lafayette Brochure

This public charter school had a perception problem: people did not understand the charter school concept or the school’s need for funding. While explaining the inherent financial challenges of the school and the concept of language immersion, we also needed to communicate test scores, dollar figures, and historical statistics. Most of all, we wanted to put the children and teachers front and center.

With beautiful photography provided by Jeremy Parsons, we focused on large images to create a mood befitting the incredible energy and passion at Académie Lafayette. Copy was kept short, direct and informative. Facts and figures were arranged in a fresh grid design that offered even more opportunities to show off the students, teachers, and fun environment.

The Académie Lafayette brochure was a big winner at the 2012 NonProfit Connect Philly Awards, winning first prize in the Informational Brochure category, as well as Best in Show in campaign with Académie Lafayette’s video, produced by Mile Deep Films.

Academie Lafayette Brochure 01

Academie Lafayette Brochure 02

Academie Lafayette Brochure 03

Academie Lafayette Brochure 04

Academie Lafayette Brochure 05

Academie Lafayette Brochure 06

Academie Lafayette Brochure 07

Academie Lafayette Brochure 08

Academie Lafayette Brochure 09

Back to work   

One Response

  1. Collaboration: the foundation of our creative makeup - The Creative Department

    May 25, 2017

    […] AL website launch! In the meantime, enjoy some other great work we’ve done for them, including a brochure and […]