Services     Solutions     Process

Process

At The Creative Department, we work a problem from the inside out. We don’t start with how something should look, but rather what it should say, and to whom. Our focus is making sure we communicate the answer to a problem; the solution to a challenge; the message that can compel and inspire an audience to action.

DISCOVER

The discovery process helps us make the connection between a client’s business challenges and goals, and the communication we produce. We study audience, economic client, competitive factors and industry trends. We set a strategy against which creative output will be evaluated.

DEFINE

We formalize project objectives and work together to visualize the criteria of good solutions. We get buy in. We push forward.

DESIGN

Some designers start here, but not us. Now that we know what we’re trying to solve, creative juices flow. Collaboration happens. Ideas are enhanced. Solutions emerge.

DEVELOP

Once a winning solution surfaces, the unsung heroes of creativity take over: edits, approvals, quality control, coding and final art. We refer back to the strategy developed in the Discovery mode to ensure we are on track.

DELIVER

This might be everyone's favorite part. We print, post, launch, broadcast, present or otherwise distribute the finished product. We watch, we test, we measure. We celebrate. And we get ready to start discovering all over again.

 

step one is discovery

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Introduce yourself

The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.