Solving a diverse range of business problems requires a broad range of capabilities. We’re flexible and experienced enough to use our resources in the most creative ways, and we can call on a deep pool of talent to accommodate every client need.
- Responsive websitesOpen or Close
We specialize in building websites from scratch, migrating existing sites to responsive websites, and giving outdated sites facelifts or complete overhauls. We evaluate content and organizational structure for an intuitive user experience.
- App developmentOpen or Close
We’ve expanded our offerings to include app development. On top of our technical expertise, we guide clients in leveraging their apps to drive business, promote thought leadership, and engage employees, through social sharing or push notifications.
- Digital publishingOpen or Close
Our legacy of producing high-end print publications grew as we added digital publishing to our suite of offerings in 2014. We are well-versed in designing and producing content for tablets and smartphones, app building, and incorporating interactive features including videos, slideshows, animated infographics, and more.
- Event brandingOpen or Close
Beyond coming up with creative concepts, we drive engagement through promotional materials, presentations, digital and print communications, and more. Our consistent branding shows our clients’ thoughtful strategy around every facet of an event.
- Marketing communicationsOpen or Close
We research and clarify objectives to help our clients communicate most effectively with their customers. We’ve conducted dozens of print and email marketing campaigns. Collaborate with us to develop innovative concepts and media solutions.
- InfographicsOpen or Close
To represent complex data with stronger visuals, we’ve invented countless infographics — from diagrams in guidebooks to “infolists,” or how-to and numbered lists.
- DisplaysOpen or Close
We’ve created seamless life-size displays with sharp photography and typography, and we’ve made durable retail signage for merchandising. Large- or small-scale jobs, we can bring your vision to fruition.
- Brand strategyOpen or Close
We dig deeper into company objectives to develop authentic brands that build trust and influence loyalty. We aren’t about pushing “pretty” assets nonsensically. Our strategic thinking and visual communications inspire customers to engage with our clients.
- Visual identityOpen or Close
A carefully crafted logo is only the first step in showcasing a company’s core values. We help B2B companies complete their visual persona and teach them how to build on their look and feel.
- Corporate communicationsOpen or Close
We help corporations develop messages to key stakeholders, internally and externally. By working with our clients to better understand company goals, we zero in on priority information to steer decision-makers to action.
- Presentation designOpen or Close
Whether it’s PowerPoint or Keynote, or something else entirely, we can elevate a lowly presentation to a compelling call to action. We’ll help you tell the story and represent your brand throughout.
- PhotographyOpen or Close
We’ve art directed massive architectural and engineering projects, photographed beautiful stained glass windows, and captured profile shots and product pieces through our in-house studio.
- Social mediaOpen or Close
We work with clients to plan and execute strategies that stress customer engagement, increase fan loyalty, and establish a presence with brand personality.
- CopywritingOpen or Close
Our blog isn’t our only writing showcase. We write and edit content, whether it’s technical or tongue-in-cheek, for our clients. When we receive copy, we help proofread and ensure accuracy in spelling, punctuation, grammar, and usage.
- PackagingOpen or Close
Identity is delivered to the marketplace through packaging, an extension of the brand. We see it as a communications tool that influences decision-making. We include environmental signage and point-of-sale in the packaging mix.
At The Creative Department, we work a problem from the inside out. We don’t start with how something should look, but rather what it should say, and to whom. Our focus is making sure we communicate the answer to a problem; the solution to a challenge; the message that can compel and inspire an audience to action.
The discovery process helps us make the connection between a client’s business challenges and goals, and the communication we produce. We study audience, economic client, competitive factors and industry trends. We set a strategy against which creative output will be evaluated.
We formalize project objectives and work together to visualize the criteria of good solutions. We get buy in. We push forward.
Some designers start here, but not us. Now that we know what we’re trying to solve, creative juices flow. Collaboration happens. Ideas are enhanced. Solutions emerge.
Once a winning solution surfaces, the unsung heroes of creativity take over: edits, approvals, quality control, coding and final art. We refer back to the strategy developed in the Discovery mode to ensure we are on track.
This might be everyone's favorite part. We print, post, launch, broadcast, present or otherwise distribute the finished product. We watch, we test, we measure. We celebrate. And we get ready to start discovering all over again.
step one is discovery
Let’s talk business — we'll find a way to make yours better. Connect to get started today.